Jayden Shu | Growth & Brand Strategy

Systems Architecture

The "Skeleton" of the business. Building ERPs, SOPs, and workflows that stabilize startup chaos and prepare companies for mass-market entry.

NetSuiteSOPsSupply Chain

Content Strategy

The "Soul" of the brand. Orchestrating influencer networks and data-driven video content that connects emotionally and converts financially.

InfluencersViral VideoBrand Equity

Sustainable Scale

Bridging the gap. Scaling revenue from $0 to $80M by leveraging market data to pivot products and secure Tier-1 retail placement.

Costco/TargetOmnichannelROI

THE THESIS

"Sustainable Scale requires the marriage of System Logic and Emotional Content."

My approach combines rigid operational infrastructure with fluid creative strategy. Drag the sphere to explore the core competencies.

System Logic (ERP/SOPs)95%

Emotional Content (Brand)92%

Global Operations (Supply Chain)88%

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OPERATIONAL FRAMEWORK

THE METHODOLOGY

Audit

Deep dive into operational cracks. Analyzing supply chain redundancies, workflow bottlenecks, and data fragmentation.

Architect

Constructing the "Skeleton". Implementing ERPs, defining SOPs, and building the data infrastructure for scale.

Amplify

Injecting the "Soul". Launching high-ROI content campaigns and influencer networks on top of the stabilized system.

SELECTED EXPERIENCE

HEAD OF OPS & BRAND // 2020 - 2024

Phantomgogo

Spearheaded the launch and scaling of an electric mobility brand from $0 to $80M annually. Identified a high-margin niche in e-scooters, pivoted resources, and dominated the sector through omnichannel expansion.

+ $80M Revenue Scale
+ Retail: Costco, Target, Best Buy
+ Reduced ACoS via A/B Testing

PRINCIPAL CONSULTANT // 2024 - PRESENT

Enova Science

Acting as the strategic bridge between US operations and Chinese ownership. Audited and rebuilt the entire organizational workflow (SOPs), transitioning the factory from chaotic to "Sales Ready" status.

+ Cross-Cultural Management
+ Workflow Re-Engineering
+ Operational Turnaround

BRAND & GROWTH STRATEGIST // 2024 - PRESENT

MySmile Oral Care

Shifted strategy from static ads to data-driven video marketing. Built a proprietary influencer ecosystem focused on long-term partnerships and engagement analytics to drive emotional resonance and ROI.

+ Influencer Ecosystem
+ Data-Driven Creative
+ Emotional ROI

PREVIOUS TENURES

2019 — 2020

Hualing Group

Global Communications Specialist

Managed public relations for a massive foreign direct investment project in Eastern Europe (Tbilisi). Implemented a "culture-first" content strategy to humanize a Chinese conglomerate to a Georgian audience, using video storytelling to soften public perception during bank acquisitions.

2016 — 2019

My Vape Order / AirFactory E-Liquid

NetSuite Administrator & Systems Lead

The "Architect" phase. Administered the NetSuite ecosystem, moving the company from manual processes to a unified cloud system. Created the company's first comprehensive Organizational Chart and SOPs, stabilizing chaotic startup growth.

EDUCATION

University of Southern California

MARSHALL SCHOOL OF BUSINESS

Bachelor of Science, Business Administration

Entrepreneurship & Marketing

Consulting Project (KPMG)

STRATEGY

Selected to consult on a high-profile bank merger. Analyzed operational redundancies and recommended integration pathways for post-merger synergy.

Fox Sports University (Winner)

MARKETING

Led the winning team for the Fox Prime Ticket campaign. Developed a strategy to integrate disparate sports teams under the Fox Sports West umbrella to unify the fan base and increase aggregate viewership.

SCALING BRANDS |

JAYDEN
SHU